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INTERNATIONAL CONNECTIONS
Exceptional
properties require exceptional marketing and exposure. For over
six decades, the Coldwell Banker Previews International program
has represented an impressive array of the world's most famous
real estate - as well as a client list that encompasses the most
illustrious names in business, entertainment, diplomacy and
politics. Today the network
of Coldwell Banker offices sells more million-dollar properties
then another real estate company in the world. Since 1933 the
success of Previews in selling these properties has far exceed
the trend forth the whole real estate industry. POWERFUL
INTERNATIONAL CONNECTIONS
Our powerful
international connections is unparalleled, largely to our
"one-of-a-kind client, one-of-a-kind home" philosophy.
Our repeat referrals and reputation for excellence has built our
finely tuned network of international contacts; contacts that
connect with the small, discriminating circle of potential
buyers qualified to purchase your exceptional property. Through
our global network, we can collaborate with high-end brokers at
3,000 real estate offices outside North America - from Paris to
Singapore - gaining the inside track to affluent prospects
across the globe.
THE LEADER IN
MULTI-MILLION DOLLAR PROPERTY SALES
Coldwell Banker
Previews International handles one-third of all million-dollar
plus properties sold in the United States. More sellers of
exceptional properties trust no other name in America than
Previews. The growth of our Previews program has been
astonishing. In 1999 Coldwell Banker offices experienced an
uninterrupted string of double- and triple-digit growth in the
sale of million-dollar properties. That year was indeed record
breaking - 6,347 properties sold and sales volume totaling 11
billion.
EXPERIENCED
PROPERTY SPECIALIST
A key factor in
our company's dominant market share is the experience and
professionalism of our property specialists. The most
talented, productive and well-connected experts in the luxury
home marketing field align themselves with the Colwell Banker
Previews International program because of its unmatched
reputation, global contact network and powerful marketing
resources.
Our clients receive the full personal services of a discerning
specialist whom is gifted at marketing the most desirable
features of a property, while orchestrating the attention of
prime potential buyers. This level of expertise also gives you
the assurance in another critical area: pricing credibility.
Because a property like yours is beyond compare, only an
organization with extensive experience in distinctive real
estate is equipped to help you determine its market value
accurately. In this arena, we are without equal.
CUSTOM
MARKETING STRATEGY
Your
Marketing Specialist will integrate sophisticated marketing tools
in a custom plan designed to most effectively showcase your
property. This market plan may involve local, national and
international advertising, publicity and direct mail... and
possibly full color brochures or interactive CD-ROMs.
INNOVATIVE
ELECTRONIC MEDIA
As the first
national company to embrace the Internet, Coldwell Banker Real
Estate Corporation is a leader in marketing real estate through
technology. Our award winning websites are an unmatched resource
for promoting your property far and wide.
Technology
doesn't end there. At the outset, 4,000 Coldwell Banker Preview
International Property Specialist across the nation will receive
inside information on your property via our proprietary Coldwell
Banker Intranet site. Chances are, many of these experts are
working with qualified buyers all over the world - buyers that
just happen to be seeking an exceptional property like yours
right now. Your specialist may draw on a range of other powerful
marketing techniques as well, like filming your estate to offer
prospect a three-dimensional "virtual" tour.
TARGETED PRINT
PROMOTION
Your
Marketing
Specialist will arrange focused print exposure in a variety of
distinguished luxury home publications, like Unique Homes
Magazine. We may also take advantage of opportunities to market
your home internationally, paying careful attention to reach
buying audiences that are interested and qualified. This effort
could include fine home periodicals like Pinnacle Magazine and
American Estate, as well as The Wall Street Journal, where
distribution encompasses European and Asian markets.
ABSOLUTE
DISCRETION
Properties of
Distinction command Outstanding Service. Coldwell Banker has
spent nearly a century delivering it. A hallmark of the Coldwell
Banker Previews International program is the meticulous and
through attention we give to the marketing details. Taking into
account of each facet of a property, we create a marketing
campaign that dignifies every unique aspect. Like the homes we
represent, we are without equal.
Please do not
hesitate to contact us,
if you have further interest in the Most Powerful Luxury Home
Marketing Program in the World
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